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How Important Is Internal linking for SEO?

Internal linking for SEO

Your content needs links to earn a decent ranking on search engines like Google. Internal links give Google an idea of what your content is about, its authenticity, and its value. With SEO Revolution’s website packages, we take the burden of ranking from you. We help you build internal links that improve your website’s visibility and authority.

Understanding Internal Links

Internal links are simply insertions in your webpage that direct visitors to another page on your website. The distinction between internal and external links is that the latter directs visitors to another website. Internal links include homepage links, your website’s menu, post feed, and content insertions. These types of links are grouped as contextual links.

Contextual links earn the name as they direct your page viewers to related content on your website. Google assesses the quality of internal links that your page receives, how relevant they are to the reader, and the quality of the content to rank the article or webpage. Having great internal links is an essential step to good SEO.

How To Set Up An Internal Linking Strategy

A simple strategy for internal linking for SEO is to determine your preferred site structure. Ensure that your menu is a reflection of this structure. Also, be clear on what your cornerstone content is. This is the most important content that forms the core of your business. Next, add contextual links, link hierarchical pages (parent and child pages), and add links to your taxonomies and navigational links. You may also consider adding a related posts section to improve engagement.

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